A campaign to celebrate Wonder’luxe as the new hero luxury mascara from Rimmel that provides volume and care with a market-first blend of four nourishing oils.

Creating excitement and desirablility for Rimmel’s most luxurious mascara, by enhancing the emotional benefit of the formula. Luxury is a feeling and with Wonder’luxe you can feel it every day. In this campaign, Wonder’luxe is brought to life with a sensorial visual world focused on the mascara’s winning formula. Creating beautiful imagery that touches on the sensoriality and caring benefits while celebrating luxury as a personal and unique feeling.