A campaign for Bucherer Fine Jewellery’s Pastello collection, repositioning the brand to be the aspirational fine jewellery brand that celebrates the beauty of self-actualisation and reframe femininity as a source of inspiration. Capturing the essence of the modern women and building out unique worlds and personas for each of their collections.

The Pastello woman has a warm personality and gravitates to beautiful places in the heart of nature. She seeks harmony through subtle contrast in both style and space, finding strength in modern simplicity. She loves the romantic colours of the landscape that offset the pastel tones of the gemstones she wears so beautifully. Her inherent softness is balanced by her inner strength.