A campaign to bring Amanda Wakeley’s AW18 collection to life inspired by the Midnight Moth. Building out the campaign with an idea and narrative of the Midnight moth and split the campaign into two parts Autumn and Winter in order to capitalise on content created. The midnight Moth is the Amanda Wakeley woman and the campaign shows glimpses of her life through the city. She is drawn to light - the bright lights of the city, where she finds freedom and empowerment. 

For Autumn she is moving through the city as daylight fades, she’s stepping between the light and shadows cast by the city’s architecture. For winter she is immersed in the darkness of night amongst the city lights.