A social campaign for Hugo Boss’s ‘The Scent’ to solidify the fragrance as a sustainable, classic, dual gender pillar.

Where you wear your fragrance can be as important in the game of seduction as the scent itself. The unique power to seduce through different pulse points gets you closer in the game of seduction.

Shot as a series of independent stories, stills and film vignettes, focusing tightly on different parts of the body or pulse points, and the act of applying perfume, with cropped frames creating a sense of intimacy and intrigue.