BUCHERER - B.Dimension
A campaign for Bucherer Fine Jewellery’s newly launched B Dimension collection, repositioning the brand to be the aspirational fine jewellery brand that celebrates the beauty of self-actualisation and reframe femininity as a source of inspiration. The campaign was a celebration of form - of both the sculptural jewellery of the collection, and the woman who wears it. Capturing sensuality and authenticity: a synergistic coming together of the wearer and the wearable. Intimate snapshots capturing the finer style details of the B Dimension woman.
Role: Creative Direction
Agency: Spring Studios
Photographer: Georgia Devey Smith
Still Life Photographer: Jenny Van Sommers
Director: Mattias Pettersson