Redefining the brand positioning of Chalayan and creating a new eCommerce Global flagship store through the use of elevated eCommerce photography, bridging the gap between functional and inspirational while keeping the site simple and easy to navigate across devices.

Translating the brand’s aesthetic to their online site, through the concept of ‘Playful Minimalism’, with art direction, own-able signatures such as the digital font, and a seamless and clean site experience.