A campaign to bring Amanda Wakeley’s SS18 collection to life inspired by Amanda’s travels to South America and gaucho culture. 

Building on the inspiration and showcasing an empowered and fearless character allowing them to take centre stage. Strong, spirited and free, all odes to the freedom of the Gaucho horse-riding culture. 

Featuring a real person of achievement, Ronja Furrer who is not only a model but a lawyer and seasoned equestrian was cast as she so easily embodied the fearless and strong nature Amanda wanted to convey throughout her collection.