TRESEMME
Elevating Tresemme’s overall brand perception & its association with NYFW. Showcasing how the looks created backstage by professionals using Tresemmé work just as well on the runway as they do on the street. Hair that is always in fashion.
Also capturing exclusive NYFW backstage content. This content was then posted by designers and models using #tresnyfw showing tresemme’s presence and authority.
Role: Art Direction & Design
Agency: Spring Studios
Campaign Photographer: Miguel Reveriego
Backstage Photography: Joachim Mueller Ruchholtz