A new online global flagship for the re-launch of Myla, establishing a new standard for luxury lingerie online through digital experience, product merchandise and content. Telling a clear and consistent story across all touch points and channels, by bringing to life the brand’s new powerful direction.

Myla’s new elevated eComm photography redefines aspiration in the category, as the product becomes the content, bringing craft and quality to life through photograph. Each eComm imagery becomes a hero campaign, providing the brand with a strong and consistent omni-channel brand image and experience.